Four years ago, John Lasseter and company produced one of Disney’s highest-grossing animated features of all time– and it’s gearing up for Broadway.
Andrew Flatt, Disney Theatrical’s senior Vice President for Strategy, Marketing and Revenue (long title, we know) was giving the daunting task of coming up with a promotion poster that depicts the upcoming Broadway spectacle and doesn’t derive from what Frozen is all about.
The final show art, from the advertising agency Serino Coyne, is an icy fantasia by Olly Moss, an artist based outside London.
The poster features a white snowflake with Elsa’s silhouette embedded throughout the design. The subtle, yet creative poster showcases Elsa’s impact on the story, yet isn’t too distracting to look at.
*Above the noticeable, full-body silhouette, there is a face embedded in the top of the flake (Scroll back up, we aren’t lying).
Mr. Flatt said that Mr. Moss’s poster got the nod because it was “elegant and confident and special, and also truly unique to Frozen.”
Here’s a look at seven interesting designs that failed to make the final cut:
Frozen The Broadway Musical officially hits Broadway in the Spring of 2018.