Check Out ‘Frozen the Broadway Musical’ First Official Poster (and 7 That Didn’t Make the Cut)

Four years ago, John Lasseter and company produced one of Disney’s highest-grossing animated features of all time– and it’s gearing up for Broadway.

frozen-final-superJumbo
Frozen The Broadway Musical

Andrew Flatt, Disney Theatrical’s senior Vice President for Strategy, Marketing and Revenue (long title, we know) was giving the daunting task of coming up with a promotion poster that depicts the upcoming Broadway spectacle and doesn’t derive from what Frozen is all about.

The final show art, from the advertising agency Serino Coyne, is an icy fantasia by Olly Moss, an artist based outside London.

The poster features a white snowflake with Elsa’s silhouette embedded throughout the design. The subtle, yet creative poster showcases Elsa’s impact on the story, yet isn’t too distracting to look at.

*Above the noticeable, full-body silhouette, there is a face embedded in the top of the flake (Scroll back up, we aren’t lying).

Mr. Flatt said that Mr. Moss’s poster got the nod because it was “elegant and confident and special, and also truly unique to Frozen.”

Here’s a look at seven interesting designs that failed to make the final cut:

Frozen The Broadway Musical officially hits Broadway in the Spring of 2018.

Advertisements

One thought on “Check Out ‘Frozen the Broadway Musical’ First Official Poster (and 7 That Didn’t Make the Cut)

Add yours

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Powered by WordPress.com.

Up ↑

%d bloggers like this: